20th anniversary: Minecraft edition
client
john st.
project
Our 20th anniversary was the hottest ad party of the year, garnering national and international press for weeks afterwards. Not only did we give john st.’ers a chance to (legally) get together, but we immortalized the office we all love forever. In Minecraft.
Turning 20 in agency years is a pretty big deal. So when the world wouldn’t let us celebrate in person due to never-ending pandemic lockdowns, we built a new world. In Minecraft. We created a 1:1 replica of our office down to every detail. The event included in-game quests, a rooftop bar, and a Hall of Fame of work from the last 20 years.
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we build brands that are unignorable™
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we build brands that are unignorable™
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we build brands that are unignorable™
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we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎
we build brands that are unignorable™
☺︎